Landing pages that turn visitors into buyers..

A landing page isn’t a brochure. It’s a conversion machine — or it should be. I design high-converting landing pages built on user psychology, A/B-ready structure, and copy-design integration that moves people to act.

The real problem

Your ad spend is working. Your landing page isn’t.

T H E   P A I N

Traffic comes in. Revenue doesn’t follow.

You’re driving traffic from ads, SEO, or social — but the conversion rate is flat. Your page looks fine but something in the hierarchy, the message, or the flow is breaking the user’s confidence before they click. You lose them in the first 5 seconds.
T H E   S O L U T I O N

Pages designed to convert — not just look good.

I design landing pages around your buyer’s psychology: the right headline for their awareness level, the right proof for their objections, the right CTA for their intent. Every element earns its place — and every section is designed to move them to the next one.
What's Included

Built to convert from first pixel to last CTA

Conversion-first wireframes
Structural layout designed around the buyer journey — above-the-fold impact, trust-building flow, and CTA placement grounded in behavioral data.
Headline & copy architecture
Hero headline, subheading, and section copy framework designed to speak directly to your buyer persona's pain, desire, and objection.
High-fidelity visual design
Pixel-precise Figma design aligned to your brand — with visual hierarchy, typographic flow, and whitespace that guides the eye toward action.
Responsive (mobile-first)
Designed and delivered for every screen size. Mobile conversion rates often exceed desktop — your page is optimized for both, with mobile-first thinking.
A/B test-ready variants
Every landing page includes at least one alternative hero headline and CTA variant — structured so you can test immediately without rebuilding.
SEO & metadata setup
Title tags, meta descriptions, Open Graph, schema markup, and keyword integration so your page gets found and gets clicked from search results.
What you gain

A page that pays for itself.
Then keeps paying.

More conversions from existing traffic
Stop leaking revenue. A well-designed landing page routinely doubles or triples conversion rates versus a generic template.

Higher quality leads
Specific messaging attracts qualified buyers and filters out poor-fit traffic — so your sales team talks to people who are ready to buy.

Built-in measurement framework
Every page includes a KPI and A/B testing plan so you can measure what's working and iterate toward higher performance over time.

Lower cost per acquisition
Better conversion rates mean your ad spend goes further. The ROI on a great landing page compounds every time someone clicks your ad.

Faster launch cycles
Purpose-built landing pages ship in days, not months. Test new offers, campaigns, and markets without rebuilding your entire site.

Brand-coherent, campaign-specific
Aligned to your brand yet built for one specific conversion goal — no generic template that tries to do everything and achieves nothing.

The process

From brief to live page.
Fast. No guesswork.

01
Conversion Brief
We define your offer, target audience, traffic source, and conversion goal. I ask the questions most designers skip — because the answers shape every design decision that follows.
  • Day 1 · Free
02
Buyer Psychology Mapping
I map your buyer's awareness level (cold, warm, hot), their primary objection, and the single most compelling reason they should act. This becomes the strategic backbone of the page.
  • Day 1–2
03
Wireframe & Copy Architecture
A structural wireframe with real copy direction — not Lorem Ipsum. You see the exact hierarchy, flow, and messaging before any visual design begins.
  • Day 2–4
04
High-Fidelity Design
Full visual design in Figma — desktop and mobile. Review round, revisions, and sign-off before handoff to development.
  • Day 4–9
05
Delivery & Dev Support
Design files, assets, and specs delivered. I support your developer through implementation — or build directly in your CMS/platform if needed.
  • Weeks 6–8+
Selected work

Pages that earned their keep.

SaaS · Lead Gen

B2B SaaS Product Launch

Landing page for a logistics SaaS platform targeting freight businesses. Designed for cold ad traffic with a free trial CTA. A/B test framework included at handoff.

EdTech · Enrollment

Online Course Enrollment Page

Conversion-optimized enrollment page for a digital course. Multi-section trust architecture with testimonials, guarantee section, and urgency mechanics.

Real Estate · Lead Capture

Property Investment Landing Page

Lead generation page for a real estate investment fund targeting Latin American investors. Bilingual design (EN/ES) with specific localization for US and LATAM markets.

Event · Registration

Live Event Registration Page

High-urgency registration page for a digital marketing conference. Countdown mechanics, speaker credibility section, and tiered pricing design.

What clients say

Their pages now actually convert.

testi1
SaaS Founder, Logistics tech, US

“We replaced a DIY Unbounce page with Fer's design and our trial signups increased significantly in the first month. It paid for itself before the invoice was due.”
“
author-blog
Marketing Director, E-commerce, Canada

“Fer's process was different. He asked about my buyers before he asked about my brand. The page he designed showed he actually understood who we were selling to.”
“
testi1
Growth Lead, Digital agency, EU

“The A/B variants he delivered with the page meant we could start testing on day one. We didn't have to rebuild anything — the measurement framework was already built in.”
“
Common questions

Quick answers to the questions you have.

Do you write the copy or do I?
I provide a full copy architecture — headlines, subheadings, section messaging, and CTA copy — as part of every landing page engagement. You can use it as-is or collaborate with your copywriter using my framework as the brief.
How long does it take to get a landing page live?
For a focused single-offer landing page, expect 7–12 business days from brief to Figma delivery. With a developer on your side, you can be live within 2 weeks of starting. Rush timelines are available.
What platforms do you design for?
I design in Figma and deliver platform-agnostic specs. I've built for WordPress, Webflow, Framer, Unbounce, HubSpot, and custom-coded environments. If needed, I can build directly in Webflow or Framer.
Can you redesign an existing page rather than build from scratch?
Yes. A landing page audit and redesign is one of the highest-ROI engagements I offer. I'll analyze your current page, identify the conversion blockers, and redesign with a documented rationale for every change.
Let's build your page

Ready to stop leaking revenue on every click?

Book a free 30-minute landing page audit. I’ll show you 3 conversion gaps on your current page before you spend another dollar on traffic.

Available for remote projects globally · Barranquilla, Colombia (GMT -5)

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