fer blandon
Backed by 10+ years in digital product design, I’ve partnered with product leaders, engineers, and executive teams to deliver scalable UX solutions that improve performance, clarity, and long-term growth.
I ship validated UX in 24–72 hours. 12 years. OTT, B2B SaaS, Fintech. From Carnival Cruise to CaracolTV.
since 2011
Check the numbers…
Strategic product thinking, senior execution, and measurable outcomes — delivered with clarity and precision.
40+
20+
12+
I’m Fer Blandon, a Senior UX/UI Product Designer and Product Strategy Lead working with US-based companies, product teams, and growth-driven businesses.
I partner with organizations that need more than visuals — they need direction, alignment, and scalable design systems that support real business objectives.
My work bridges product, engineering, and leadership to turn complexity into structured, high-performing digital experiences.
Innovate & Inspire
Services I Offer
From product strategy and UX/UI design to high-converting websites and branding systems, I provide senior-level expertise that helps companies clarify direction, improve user experience, and accelerate growth.
UX/UI Product Design Services
Conversion Landign pages
UX Strategy & Design Leadership
Websites & Web Experiences
Branding & Visual Design
From UX Execution to Product Leadership.
I partner with founders and product teams to turn complex ideas into scalable digital products. With over 12 years leading UX and product initiatives, I focus on aligning user needs, business goals, and technical feasibility — So design decisions translate into measurable growth.
Ditu
Caracol TV
Reduced onboarding drop-off for 3M+ users.
EY
Engagement Team
A task that used to take months due to the red tape and bureaucracy, now takes less than week by digitalizing all the process and pushing parts through notifications.
SeaMS
Carnival Cruise Lines
The process of setting all logistic for 300+ businesses inside each ship cut from 5 days to 55 minutes.
Gothan Sports
MSG Networks
Delivered consistency for 7 different platforms for OTT streaming app with 5M+ users.
My Mission
My mission is to elevate digital products through strategic UX and structured design systems, helping organizations make better decisions, reduce risk, and accelerate sustainable growth.
Fer Blandon Strategy
Product Scalation B2B
Agile Startup
UX to UI Elevating Brands
design studio Creativity
business growth Branding
Digital Marketing high converting
Fer Blandon Strategy
Product Scalation B2B
Agile Startup
UX to UI Elevating Brands
design studio Creativity
business growth Branding
Digital Marketing high converting
smart and professional
// working process
06 step process
Transforming Vision into Reality.
Enterprise-grade structure, strategic alignment, and accountable execution from discovery to delivery.
A structured, end-to-end approach designed to reduce risk, align teams, and deliver measurable outcomes.
Let’s make that first step today to turn your vision into reality.
Are you ready?
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step 1
Initial Strategy Call
We begin with a focused conversation to understand your product, business goals, and current challenges. This is not a sales pitch — it’s a working session to evaluate fit and opportunity.
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step 2
Scope & Strategic Roadmap
After alignment, I define a clear proposal outlining objectives, deliverables, timeline, and measurable outcomes. You know exactly what to expect before execution begins.
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step 3
Discovery & Validation
Through audits, research, and stakeholder collaboration, we identify risks, opportunities, and user friction — ensuring we design with insight, not assumptions.
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step 4
Design & System Development
I translate strategy into structured user flows, high-fidelity interfaces, and scalable systems aligned with your product architecture and engineering workflow.
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step 5
Implementation Support & QA
I collaborate closely with development teams, providing guidance, feedback, and design validation to ensure execution matches strategic intent.
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step 6
Performance Review & Ongoing Optimization
After launch, we evaluate performance, refine where necessary, and ensure the product continues to evolve in alignment with business growth.
// testimonials
4.9 / 5.0 clients review
clients & teams say…
Hugo Quintero
Software Development Coordinator
Felipe Enriquez
Senior Software Testing Engineer
Víctor Daniel Fuentes González
Interactive Designer - Senior Product Designer
Explore my insights
in design
Dive into the creative process, explore innovative design solutions, and discover how we help brands like yours stand out.




