Websites that work as hard as you do.

Your website is your most persistent salesperson, your brand’s first impression, and your conversion engine — all at once. I design web experiences that perform every role with precision.

The real problem

Your website exists.
But does it do anything?

T H E   P A I N

Traffic bounces. Leads don’t call. The site just… sits there.

You have a website but it’s not generating business. Visitors arrive, scroll for a few seconds, and leave. The messaging is vague. The hierarchy is confusing. The mobile experience is broken. And you’re not sure where to start fixing it because you’re not a designer — you’re a business owner with a product to sell.
T H E   S O L U T I O N

A web experience designed to engage, convert, and rank.

I design websites that solve business problems — not just design problems. Built on a UX-first foundation, optimized for conversion, and built for the search terms your buyers are actually typing. Beautiful by design. Effective by intention.
What's Included

Everything your website needs to stop being invisible

Sitemap & Navigation Architecture
Information architecture that organizes your content around how your users think — not how your internal team is structured. Every page earns its place.
UX-first web design (Figma)
Full desktop and mobile design delivered in Figma — with interactive prototypes for key flows. Every layout decision backed by UX principles and your users' goals.
Responsive & mobile-optimized
Over 60% of web traffic is mobile. Your site is designed mobile-first and tested across device sizes — not desktop-first and shrunk down.
Performance & Core Web Vitals
Design decisions that support fast load times, clean code handoff, and Google's Core Web Vitals — because a beautiful site that loads slowly loses to an ugly one that doesn't.
On-page SEO architecture
Heading hierarchy, keyword placement, metadata, schema markup, and internal linking structure designed from day one — not bolted on after launch.
CMS setup & handoff
Build support for WordPress, Webflow, or Framer — with a clean content management setup so you can update your site without touching code.
What you gain

A website that earns
its keep every month.

First impressions that close deals
Your site is often the deciding factor between a prospect choosing you or a competitor. A professional, clear web experience builds trust instantly.

Lower bounce rate
Clear hierarchy, fast loads, and intuitive navigation keep visitors engaged long enough to understand your value — and act on it.

A site you can manage yourself
CMS setup and documentation means you can update content, add pages, and manage your site without depending on a developer for every change.

More organic traffic
Search-optimized architecture means your site compounds value over time — attracting qualified visitors without paid ad spend.

More inbound leads
Strategic CTAs, lead capture design, and conversion-optimized contact flows mean more of your traffic turns into qualified conversations.

Brand consistency across every page
A design system built into your CMS templates ensures every new page you create looks intentional — not cobbled together.

What you gain

From strategy to launch.
No surprises.

01
Website Strategy Session
We map your business goals, target audience, current site pain points, and competitive landscape. I'll define what success looks like for your website before anything is designed.
  • Week 1 · Free
02
Sitemap & Content Architecture
A complete sitemap with page hierarchy, navigation structure, and content planning. Every page defined before design begins — so there are no structural surprises mid-project.
  • Weeks 1–2
03
Wireframes & UX Validation
Low-fidelity wireframes for all key pages, reviewed with you for structural alignment. Content goes in — hierarchy, calls-to-action, and user flow — before visual design starts.
  • Weeks 2–3
04
Visual Design & Prototype
Full high-fidelity Figma design — desktop and mobile — with an interactive prototype for key user flows. Review, revisions, and sign-off before build begins.
  • Weeks 3–6
05
Build, QA & Launch
Development handoff with full specs, or direct build in Webflow/Framer. QA review across devices and browsers. Launch support and post-launch monitoring.
  • Weeks 6–10
Selected work

Websites designed to perform.

Corporate · B2B

Logistics Company Website Redesign

Full website redesign for a US-based logistics company. Sitemap restructure, messaging overhaul, and SEO-first architecture. Built in Webflow with CMS for their blog and case study sections.

E-commerce · LATAM

D2C Brand Web Experience

Complete web experience for a direct-to-consumer brand entering the Colombian and Mexican markets. Bilingual design, mobile-first, with conversion-optimized product and checkout flows.

Professional Services · EU

Consulting Firm Web Presence

Brand and web design for a boutique management consulting firm in Germany. Positioning-led design, thought leadership content architecture, and multilingual SEO strategy.

Portfolio · Creative Agency

Creative Agency Portfolio Site

Custom portfolio site for a Bogotá-based creative agency. Built in Framer with custom animations, case study templates, and a CMS system for their team to manage independently.

What clients say

Their websites now generate business.

testi1
john gerald
CEO, B2B consulting, US

We went from a website that embarrassed us in sales calls to one we send prospects to before meetings. Fer understood our business as well as our design needs.
“
author-blog
William S.
Marketing Manager, E-commerce brand, LATAM

The SEO architecture he built into our site started driving organic traffic within 6 weeks of launch. We rank on the first page for 4 of our primary service keywords now.
“
testi1
Anne Soulivan
Operations Director, Professional services, EU

Fer gave us a site we could actually manage. The Webflow CMS he built means our team updates content every week without touching a developer. That independence is priceless.
“
Common questions

Answers to the website questions everyone has.

Do you build the website or just design it?
Both options are available. I design in Figma and can provide full dev specs for your developer, or build directly in Webflow or Framer. WordPress projects are designed and handed off with component-level documentation for your developer team.
How many pages does a typical website project include?
Most website projects include 5–10 core pages: Home, About, Services (or Products), individual Service/Product pages, Portfolio/Case Studies, Contact, and a Blog template. Larger sites with more pages are scoped individually.
Do you design in Spanish for Latin American markets?
Yes. I'm Colombian and work natively in both English and Spanish. For bilingual or Spanish-language sites targeting LATAM markets (Colombia, Mexico, Argentina, Chile, etc.), I design with cultural context that a translation-only approach misses.
Will I be able to update the website myself after launch?
Yes — CMS setup and a basic content management training session are included in every website project. You'll be able to update text, images, add blog posts, and manage your portfolio without any technical knowledge.
Your website is your best rep

Ready for a website that actually works?

Book a free website audit — 30 minutes to review your current site and identify the 3 biggest opportunities for improvement.

Available for remote projects globally · Barranquilla, Colombia (GMT -5)

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